Many social media posts by Tesla CEO on his platform are indiscernible from those of white supremacists, say experts Elon Musk’s longtime fixation on a white racial majority is intensifying. The richest man in the world posted about how the white race was under threat, made allusions to race science or promoted anti-immigrant conspiracy content on 26 out of 31 days in January, according to the Guardian’s analysis of his social media output. The posts, made on his platform X, reflect a renewed embrace of what extremism experts describe as white supremacist material. “Whites are a rapidly dying minority,” Musk said on 22 January, a short time before taking the stage at the World Economic Forum in Davos, while reposting an Irish anti-immigrant influencer’s video about demographic change. Musk’s posts included him repeatedly claiming white people face systemic discrimination, endorsing the conspiracy that there is an ongoing genocide against white people in countries around the world and promoting a claim that white people would be “slaughtered” by non-whites if they become a demographic minority.